Why do stories influence us?

How do we influence people? The answer lies in stories. Stories have the power to shape and guide human behaviour. But what exactly is a story? This question is deeper than it seems. If someone truly understands the principles of crafting and telling a good story, they can influence the human mind—whether on a personal level or on a much larger scale.

A story is essentially a chain of events, filled with emotions and experiences, either from the past or yet to come, often culminating in a surprising or meaningful ending. It can be told simply to share something, or it can carry a specific agenda, depending on the situation or the storyteller's intent.

Stories are also one of the most effective learning tools we have. Humans generally resist being told directly what to do—no one likes hearing, "You should do this or that." Our minds learn best through observation and free will, and stories naturally fit into that process. When you embed a message within a story, whether based on real or imagined experiences, it allows people to learn without feeling pressured. They absorb the lesson on their own terms. With stories, egos remain intact, and learning becomes a more engaging, less confrontational experience.

Everyone loves stories. It’s a common misconception that storytelling or gossip is something only women enjoy. But let’s be real—men are just as engaged in stories. They might not call it storytelling, but when they talk about politics or history, it’s essentially the same thing. At a global level, people are moved by stories. Hindus are influenced by the Ramayana and Mahabharata, Christians by the Bible, and Muslims by the Quran—these are all powerful narratives that shape entire belief systems. Even today, if you reflect on the people you admire, it’s likely because of their story. Politicians, too, wield stories as tools of influence. In fact, storytelling is at the core of how we cooperate as a species.

I came to understand the power of stories through observing two Indian politicians (which I will not name here), but this realisation was solidified after reading Sapiens by Yuval Noah Harari. His insights made it clear that stories unite us, shape our perceptions, and drive action.

I’m sharing this with you because today, during my lunch break between 1 PM and 2 PM, I went for my usual walk around Lincoln Inn Garden. Just as I was finishing my walk and passing by the Charles Tyrwhitt store on High Holborn, an interesting thought struck me:

A true expression of emotions, and a true expression of experience - creates a great story.

So, to remember this particular thought, I wrote this piece. Remember (message for self): to be a good storyteller, it’s all about communicating a balance of emotions and experiences. That's where the magic of storytelling lies.

Additionally, I thought it would be valuable to share some of my recorded thoughts on the concept of storytelling, which I posted on X. I've included the screenshots below. I hope this piece makes sense!